Resources for jewelry sellers
How to start and grow your jewelry brand. How every piece is sized and made. What the words mean.
11 guides
Seller guides
Start your brand, sell on Etsy and Shopify, set your prices, shoot your photos and answer your customers. No stock needed.
Read these first
Pricing9 min read
From Your Cost to Retail Price: Margin Math for Personalized Jewelry
The full cost stack behind every order (fees, ads, remake reserve), with one $22 necklace priced end-to-end on Etsy and Shopify.
Photography9 min read
Jewelry Photos That Convert: The 1-4-2 Formula and the Ten-Slot Gallery
How to layer on-model, scale and lifestyle shots on top of our base photos, and sequence all ten gallery slots so buyers picture their own name.
Listings and SEO10 min read
The Production Partner Rule: Staying Compliant When Someone Else Makes Your Jewelry
Which Creativity Standards label to pick, how to declare us in Shop Manager, and partner copy that reads as craftsmanship. The fifteen-minute setup that keeps your shop safe.
3 pages
Jewelry reference
Chain lengths drawn to scale, the four chains we make, and what the metals are.
Necklace size guide
Six lengths from 14 to 24 inches, drawn to scale on a bust. Pick one and see where it falls.
Chain types
Cable, box, figaro and paperclip up close: what each one suits, under a nameplate or a pendant.
Materials and care
925 sterling silver and gold plated brass, how they compare with gold filled and vermeil, and how to care for them.
55 terms, A to Z
Glossary
Jewelry, print-on-demand and store terms in plain words.
A name cut from a sheet of metal in a chosen font, with the chain joined to its first and last letters so it sits flat on the collarbone.
- Figaro chain
- A flat curb-style chain with a rhythm (three short links, then one long) that is worn to be seen.
- Vermeil
- Gold plating over a sterling silver base, at a set minimum thickness (2.5 microns under US rules).
- Made to order
- A piece that is made after it is bought, not taken from a shelf.
- Production partner
- Etsy's term for an outside business that helps make what a shop sells.
No stock. No minimums. No monthly fee.
Pick pieces from the catalog, put your logo on the pouch and the card, and connect your store. We make each piece to order and ship it from the US.
Start your jewelry brand- No monthly fee
- No minimums
- Pay after your customer pays